There is an enormous value in visualizing data on a geographical map. Most people react very favorably to a product or service when they look at the map that displays total dominance of the said product or service.
by Dmitry Bochkov
There is an enormous value in visualizing data on a geographical map. Most people react very favorably to a product or service when they look at the map that displays total dominance of the said product or service.
by Dennis Dow
To quote our VP of engineering, platforms are the car, algorithms are the engine, and data is the fuel. I would expand this analogy a bit to say the user is the passenger and insights to support selling more product is the destination.
by Dmitry Bochkov
I like the business predictive models that include climate data. Do not get me wrong though. I am not a fan of political arguments regarding the global climate change predictions, either based on extrapolation of recent historical weather facts or an analysis of some cyclical geologically derived climate variations.
by Jeff Winsper
I recently had the chance to speak with Laura Patterson of VisionEdge Marketing, a pioneer for Marketing Performance Management (MPM). I think the first time I heard of her company was from the Forrester Group referencing her annual MPM benchmark survey, now nearly in its 15th year.
by Jeff Winsper
Raise your hand if you feel empowered when being forced to watch a 15 second commercial before getting content you need. Do you like hearing from your bedside table unsolicited texts from airlines and banks at 4AM?
by Jeff Winsper
Each industry had varying degrees of how they would prefer to shift their budget versus how it is currently allocated.
by Jeff Winsper
Organizations with a customer-driven culture spend a greater % of their budget on marketing analytics. Financial-driven organizations spend more money on an average annual basis.
by Jeff Winsper
Approximately 40% of marketers will increase their in-house marketing analytics staff in 2016.
by Jeff Winsper
Marketing relies on multiple resources across the enterprise to help manage their Marketing Technology stack.
by Jeff Winsper
A probe into 2016 marketing technology investments may be an indication of marketer’s intent to fill data and reporting gaps, and fulfill their priorities.