Blog

How (not) to plot your data on a geo map

by Dmitry Bochkov

There is an enormous value in visualizing data on a geographical map. Most people react very favorably to a product or service when they look at the map that displays total dominance of the said product or service. 

You don’t just need the right data to sell more product, you need it in the right platform to be successful.

by Dennis Dow

To quote our VP of engineering, platforms are the car, algorithms are the engine, and data is the fuel. I would expand this analogy a bit to say the user is the passenger and insights to support selling more product is the destination. 

Are you using weather events in predictive models?

by Dmitry Bochkov

I like the business predictive models that include climate data. Do not get me wrong though. I am not a fan of political arguments regarding the global climate change predictions, either based on extrapolation of recent historical weather facts or an analysis of some cyclical geologically derived climate variations.

MPML: Interview with Laura Patterson

by Jeff Winsper

I recently had the chance to speak with Laura Patterson of VisionEdge Marketing, a pioneer for Marketing Performance Management (MPM). I think the first time I heard of her company was from the Forrester Group referencing her annual MPM benchmark survey, now nearly in its 15th year. 

Companies full of data are still leaving the consumer feeling empty

by Jeff Winsper

Raise your hand if you feel empowered when being forced to watch a 15 second commercial before getting content you need. Do you like hearing from your bedside table unsolicited texts from airlines and banks at 4AM? 

C-Level 2016 Marketing Study: Budget Shift

by Jeff Winsper

Each industry had varying degrees of how they would prefer to shift their budget versus how it is currently allocated.

C-Level 2016 Marketing Study: Culture

by Jeff Winsper

Organizations with a customer-driven culture spend a greater % of their budget on marketing analytics. Financial-driven organizations spend more money on an average annual basis.

C-Level 2016 Marketing Study: Staffing

by Jeff Winsper

Approximately 40% of marketers will increase their in-house marketing analytics staff in 2016.

C-Level 2016 Marketing Study: Resources

by Jeff Winsper

Marketing relies on multiple resources across the enterprise to help manage their Marketing Technology stack.

C-Level 2016 Marketing Study: Technologies

by Jeff Winsper

A probe into 2016 marketing technology investments may be an indication of marketer’s intent to fill data and reporting gaps, and fulfill their priorities.