Blog

Protecting Your Supply Chain from Conflict Materials

by Black Ink Team

Say you have the design for a product, a factory in which to produce it, and means for distribution - you're all set to go, right? Wrong, because you still have to find a dependable source for raw materials. In this article, we discuss conflict materials and how your organization can guard its supply chain from them.

What Is Precision Farming And How Will It Affect Ag Machinery Sales?

by Black Ink Team

Farmers aren't toiling with just oxen and bronze in the Fertile Crescent anymore.... Here is an explanation of several of the innovations that are changing the agriculture industry today and how they will affect farm implement sales.

How CRM Can Be Used To Improve Customer Retention

by Black Ink Team

What is a tool that can a) help you identify your competitive advantages and b) assist you in capitalizing on them? Why CRM, of course!

How Building Materials Distributors Can Utilize AI

by Black Ink Team

From soup to nuts, building materials distributors can benefit from having artificial intelligence check their data and optimize their processes. Here's how.

The Black Ink Team's Guide To Calculating Marketing ROI

by Black Ink Team

Calculating marketing ROI is complicated by the fact that sales is not always a straightforward activity. Here's how a CRM platform can help.

The Black Ink Team's Guide To Artificial Intelligence

by Black Ink Team

Like many other industries, the sales world is at the cusp of a digital revolution. Here is an explanation of what its main driver - artificial intelligence - actually is.

Applications For Machine Vision In Independent Equipment Dealer's Showrooms

by Black Ink Team

'Machine vision' in the near future will enable computer software to generate in-store shopping insights based on the behavior of people who visit your independent equipment dealership. Here are some of the benefits that you will be able to reap from this technology.

How Smarter Equipment Benefits Professionals

by Black Ink Team

Sometimes professionals who use equipment (landscapers, construction workers, etc.) need something a bit more powerful, but other times they need something that's a bit more well-designed. Here are the advantages original equipment manufacturers can attain by going for 'smarter' designs over 'harder' designs.

What Makes 'Homeowner' And 'Professional' Equipment End Users Different?

by Black Ink Team

In the equipment industry, when it comes to B2C customers there are two basic types of customers: 'homeowner' and 'professional.' Here are the differences between them and strategies that you should use when selling to either one.

The Black Ink Team’s Guide To How Relational Databases Are Structured

by Black Ink Team

In this article, we define relational databases and tell you how s enablement software such as CRM uses them to organize data in a useful manner.