CRM software isn't just a list of leads. Choosing the wrong one can be like putting on a blindfold. Read this for tips on how to not make that mistake.
by Ken Gibson
CRM software isn't just a list of leads. Choosing the wrong one can be like putting on a blindfold. Read this for tips on how to not make that mistake.
by Ken Gibson
Generation Y is swiftly adopting the RV lifestyle, living life on the open road and propping up the motorhome industry. Mobile millennials can take work wherever they want, so why stay in one place, and people just now starting to have families to vacation with are choosing to invest in "hotel rooms on wheels.
by Ken Gibson
According to most forecasts, including our own, the US housing market is looking great. For example, we looked at the number of building permits that were issued in 2016 and 2017, and their numbers are rising across the board.
by Dennis Dow
Everywhere you turn lately, there’s uncertainty. There’s a story, a contradictory story, a third-party viewpoint that seems to be out of left-field, all competing for your attention and all asking for action.
by Dennis Dow
As seen in the May 2017 issue of Outdoor Power Equipment Magazine Everyone likes to win. An easy win, a tough win, a lucky win – it feels fantastic. When the stakes are high and the problem is complex, that win can be hundreds of times sweeter.
by Jeff Winsper
Corporations of all sizes spend a significant amount of money on Business Intelligence software (BI). The business intelligence category is nearly $20B annually, according to Gartner Group industry analysts. And it seems there is plenty of tail wind to this sector for the foreseeable future.
by Jeff Winsper
It is not uncommon that any organization, or industry in general is challenged to integrate customer data. It is especially more apparent with the OPE (Outdoor Power Equipment) industry due to the independently owned dealer network on “Main street.”
by Jeff Winsper
Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer.
by Dennis Dow
How data, insights, and technological platforms lead Equipment distributors to have the right people pushing the right product to the right places at the right time for the right customers. This article appeared in the January edition of CED. You can check out the original article here.
by Dennis Dow
A lizard would make a terrible paperweight. Placing one on a stack of notes with the intent of it staying put and weighing them down would immediately yield disappointment. Conversely, a rock would make a terrible lizard.