I have known Rich Vancil, the Group VP, Executive Advisory of IDC, for nearly 30 years. As the founder of a software company, Black Ink, we often rely on his guidance to help shape our strategy.
by Jeff Winsper
I have known Rich Vancil, the Group VP, Executive Advisory of IDC, for nearly 30 years. As the founder of a software company, Black Ink, we often rely on his guidance to help shape our strategy.
by Jeff Winsper
While innovation continues to fuel the economy, marketers don’t believe it’s what drives a company culture. The “innovation-driven” culture is absent of B2C and B2B/B2C organizations, leaving only 10 percent to B2B cultures.
by Jeff Winsper
Sometimes the behavior of an organization is driven by the undocumented DNA of its culture. In other cases, the leadership makes it crystal clear that the company’s purpose is supported by the brand’s promise to its customers and the marketplace at large.
by Jeff Winsper
Throughout the years, I have had the opportunity to observe David Raab’s introspective approach to marketing technology. He is a well-established thought leader who digs deeper than even the best industry analysts.