Blog

How CRM Can Improve Supply Chain Relationships

by Black Ink Team

Like oil on a chainsaw chain, CRM makes things operate more smoothly. Here’s what that means for supply chain managers.

Boosting Brand Marketing Creativity and Effectiveness with CRM

by Black Ink Team

Here’s how with CRM you can dive into data about your past marketing efforts, analyze your customer base, and improve the appeal of the creative elements of your ad campaigns.

3 Ways CRM Simplifies Lead Management

by Black Ink Team

If you want to convert more of your leads, nurture leads more effectively, and build your lead database here is how CRM can help.

How Sales Software Tools Make It Easier to Analyze Customer Journeys

by Black Ink Team

Different conversion techniques work differently for different customers. Here’s how you can line up prospective new customers with the techniques that are most likely to influence them, by using CRM.

How Geo-Mapping Can Be Used to Drive OPE Customer Engagements

by Black Ink Team

Retail managers can strategize better and faster when they have appropriate information that’s being displayed on a map. Here we take a look at what that means for OPE dealers.

Digital Marketing Strategies for OPE Dealers Going After Landscapers

by Black Ink Team

Here’s why CRM is perfect for gleaning customer-centric insights which independent OPE retailers can use to gain and retain more professional customers.

Tackling B2B Omnichannel Complexity with the Power of CRM

by Black Ink Team

Which advertising/communication channels are working best for you? Which marketing campaigns of yours have the highest ROI? CRM analysis can provide the answers.

How Advanced Sales Tools & Analytics Can Solve Dealer Network Issues

by Black Ink Team

Here's how having CRM grant you in-depth information about your dealers and your end users can help you optimize your distribution network.

Tips For Marine/OPE/Powersports Dealers Building A Social Media Presence

by Black Ink Team

Having success on social media doesn't just mean gaining lots of followers. Here are a few different ways in which dealers can utilize social media posts to improve their business.

Fleet Discount Programs: Charging Pros Less to Sell Them More

by Black Ink Team

Professionals replace equipment frequently, which is why manufacturers work hard to retain them as loyal end users. Here's one strategy they can use for doing so.