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It used to be that farmers weren’t so interested in state-of-the-art technology, but high-tech innovations such as satellites, drones, and machine-learning are becoming more and more important in today’s agriculture. Precision farming is the idea that every square-inch of soil, every drop of water, and every seed counts. The basic idea even goes further: cloud coverage, pest populations, and soil history and much more gets taken into account by many of today’s farmers. If a prairie dog sticks its head up in one of their fields, a modern farmer knows.

 

But what does that mean for ag machinery manufacturers, distributors, and dealers? Should they be worried? The answer is yes and no.

 

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Farmers used to rely on all sorts of implements to get the job done. They needed tractors to drag rakes through soil to turn it into rows; they needed sprayers to give their plants water and protect them with pesticides; they needed combines when it came time to harvest, and so on. Now, however, they have the ability to use data to minimize the amount of machine use they will need to produce the same amount of crop output. This probably means that they will require machines less, which unfortunately for manufacturers/distributors/dealers means that they will need fewer new standard machines. Being able to precisely predict when and where they’ll have to use machines will reduce the hours that they spend using them. But, don’t fret yet!

 

To compete with one another, now that they are utilizing data and modern technology, farmers will require new machines that are capable of operating in a more accurate manner. Case in point, a field does not have the same soil density throughout, and with soil density data a modern farmer could use a planting machine that is capable of planting seeds at variable depths. Sprayers that are capable of modulating how much they spray are another innovation that farmers will want to use.

 

Precision farming will reduce the need for certain farm implements, because farmers will no longer have to ‘eyeball’ certain activities. Thankfully, though, precision farming will give rise to a new class of farming implements – one that offers farmers levels of accuracy that have hitherto been unseen. Ag machinery dealers, distributors, and manufacturers will want to look at their CRM databases to analyze which of their customers will be the most interested in new innovations.