Solutions

No matter where you are on the distribution chain, Black Ink is for you.
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Manufacturers

Full Service Distributors

Independent Dealers

You are at the top of the chain – building products and shipping to your distributors to be regionally sold to your dealers. You want to make sure the right products are marketed the right way in the right areas to get more of your high-value customers.
You are the key to right-product, right-time. You buy manufactured goods and sell to your dealer network, making sure they are armed with the best product mix to attract the best customers and keep them coming back – you have to decide where to open new dealers to maximize profit, while keeping your relationships going with existing points of sale and increasing sales for your dealers.
You are the front-lines of power equipment sales. Repeat high-value customers are your bread and butter, and you want to know where they are, when they will come back in, what they will buy and where you can find more like them. You want to make sure product flies off the shelf, and you want the right products to attract the customer that will keep coming spending money in your store.
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OEM Manufacturer

Distributor

Independent Dealer

EyeOn Demand: Advanced

Analyze your best customers and prospects by value and location – find your highest performing retailers and products, and where your opportunities for growth lie within your current dealer and customer base.

EyeOn Demand: Dealer

Understand what drives performance at the point of sale, keep track of invoice orders and product registrations day-to-day, monitor time-on-shelf and registration rates of your point of sale, and keep tabs on contacts and soft statistics for much more powerful action and analysis of performance.

EyeOn Demand: Customer

Target, assign value, strategize and track your customer demonstrations and campaigns one-by-one to get the most out of your cross-selling and up-selling needs, while understanding when each high-value customer last purchased, as well as what they have, want, and need.

EyeOn Promotions: Pro2Pro

Understand what your customer wants and show them what they need – Track, target and execute loyalty and reach-out campaigns to your highest-value customers, dormant customers, and potentials.

  • EyeOn Demand: Advanced

    Analyze your best customers and prospects by value and location – find your highest performing retailers and products, and where your opportunities for growth lie within your current dealer and customer base.

  • EyeOn Demand: Dealer

    Understand what drives performance at the point of sale, keep track of invoice orders and product registrations day-to-day, monitor time-on-shelf and registration rates of your point of sale, and keep tabs on contacts and soft statistics for much more powerful action and analysis of performance.

  • EyeOn Demand: Customer

    Target, assign value, strategize and track your customer demonstrations and campaigns one-by-one to get the most out of your cross-selling and up-selling needs, while understanding when each high-value customer last purchased, as well as what they have, want, and need.

  • EyeOn Promotions: Pro2Pro

    Understand what your customer wants and show them what they need – Track, target and execute loyalty and reach-out campaigns to your highest-value customers, dormant customers, and potentials.