Marketing relies on multiple resources across the enterprise to help manage their Marketing Technology stack.
by Jeff Winsper
Marketing relies on multiple resources across the enterprise to help manage their Marketing Technology stack.
by Jeff Winsper
A probe into 2016 marketing technology investments may be an indication of marketer’s intent to fill data and reporting gaps, and fulfill their priorities.
by Jeff Winsper
Jim Lenskold and I met at a board meeting for the Marketing Accountability Standards Board (MASB). It is the world’s only board that is successfully developing Marketing Standards, like the Financial Accountability Standards Board (FASB) did years back.
by Jeff Winsper
Marketers currently use a breadth of tools to help compile and report marketing analytics.
by Jeff Winsper
Financials is the one data source to which marketers have the fullest access, but they are challenged to connect their contribution to business outcomes. Measuring revenue, profit, and ROI rank in the top 5 Key Performance Indicators (KPIs) that C-level management require.
by Jeff Winsper
Scott Brinker’s annual effort to categorize and organize the ever-increasing marketing technology landscape has developed into a cult movement of people eagerly waiting for the big reveal, and a rather large one at that. When all of this started back in 2011, I’m not sure Scott was signing up for this to be an annual event. However, I do know Scott is blazing paths in the MarTech space, which is on fire right now.
by Jeff Winsper
This figure combines two questions to understand what may be creating the universal gap to fulfill the number one barrier, advanced analytics: “What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?”
by Jeff Winsper
Departmental integration and communications is the #2 barrier for marketers to achieve their priorities. By overlaying 3 different questions, it becomes evident the lion’s share of marketers do not see it as a top focus to improve, even though it is the #7 lowest ability to perform.
Jim Meier, Senior Director, Marketing Finance, MillerCoors, and I have been on a few rodeos before including speaking at the C-Suite Conference, and a few apropos beers here and there. Nothing but MillerCoors’ brands, to be exact. Jim is a big Marquette University men’s basketball fan.
by Jeff Winsper
Advanced analytics and insights continues to be number one in all major industries including Healthcare and Pharmaceuticals, Services, Technology, and Industrials, according to responders.