Blog

How Geo-Mapping Can Be Used to Drive OPE Customer Engagements

by Black Ink Team

Retail managers can strategize better and faster when they have appropriate information that’s being displayed on a map. Here we take a look at what that means for OPE dealers.

Digital Marketing Strategies for OPE Dealers Going After Landscapers

by Black Ink Team

Here’s why CRM is perfect for gleaning customer-centric insights which independent OPE retailers can use to gain and retain more professional customers.

Tackling B2B Omnichannel Complexity with the Power of CRM

by Black Ink Team

Which advertising/communication channels are working best for you? Which marketing campaigns of yours have the highest ROI? CRM analysis can provide the answers.

How Advanced Sales Tools & Analytics Can Solve Dealer Network Issues

by Black Ink Team

Here's how having CRM grant you in-depth information about your dealers and your end users can help you optimize your distribution network.

Tips For Marine/OPE/Powersports Dealers Building A Social Media Presence

by Black Ink Team

Having success on social media doesn't just mean gaining lots of followers. Here are a few different ways in which dealers can utilize social media posts to improve their business.

Fleet Discount Programs: Charging Pros Less to Sell Them More

by Black Ink Team

Professionals replace equipment frequently, which is why manufacturers work hard to retain them as loyal end users. Here's one strategy they can use for doing so.

How Brick-and-Mortar Retailers Can Still Compete With Ecommerce

by Black Ink Team

It may seem inevitable that online retailers will completely take over business for independent, brick-and-mortar retailers but that is far from the case. Here's why.

Desktop, Mobile, and Web Apps, Oh My!

by Black Ink Team

How you get your work done is up to you – here’s an article explaining what the differences are between desktop, mobile, and web apps so that you can better choose which type of application software to use.

The Role of Independent Dealers in the Consumer Durable Goods Industry

by Black Ink Team

Want to know the fastest and most surefire way for manufacturers to gain a footing in local areas? Read this article to find out. (Hint: the answer is in the title.)

The Role of Independent Distributors in the Consumer Durable Goods Industry

by Black Ink Team

This article describes in detail how independent distributors for consumer durable goods add value to products and help manufacturers sell more effectively and gather more information.