In this article, we investigate how social media can be used to assess customers' changing needs. A landscaping forum user shares a success story of how he digitalized his business and swapped out his truck/trailer for a Prius.
by Black Ink Team
In this article, we investigate how social media can be used to assess customers' changing needs. A landscaping forum user shares a success story of how he digitalized his business and swapped out his truck/trailer for a Prius.
by Black Ink Team
Ever since Benjamin Franklin zapped his kite, electricity has been used for many different things - but did you know it's used for welding? Here's how.
by Ken Gibson
As Voice of Media at Black Ink, I (Ken Gibson) feel it is my duty to search out and consume all different forms of media that is related to the consumer durable goods industry. That is why I decided to test out Farming Simulator 18 for the iPad, which is available for $4.99 in the App Store. Here is my review.
by Black Ink Team
A boost in salary, a higher commission rate, a few extra vacation days... which motivational tool should you deploy to get your salespeople to sell more? Here's how CRM can help you decide.
by Black Ink Team
Professional customers are dealers' bread and butter, so to speak, but keeping them is hard. Here's how CRM can help an organization manage its top accounts.
by Black Ink Team
The cursor is mightier than the pen. In this article, we will explain the many ways in which machinery manufacturers can benefit from introducing 3D modelling into their design, production, and selling processes.
by Black Ink Team
What is abrasive blasting? When is it used? What precautions need to be taken? All these questions (and more) are answered by this article.
by Black Ink Team
Throughout their lifetime, customers go through various phases which are marked by 'touch points' - instances of contact between them and your organization. Different type of customer, different phases. Here, we explain how dealers can track touch points and identify methods for anticipating phase changes.
by Black Ink Team
As a manufacturer, you want to know which of your customers bought which of your products (on a serial number level) because it lets you analyze customer behavior and dealer performance. Here are some tips for how you can get more of your customers to fill out product registrations.
by Black Ink Team
Say you have the design for a product, a factory in which to produce it, and means for distribution - you're all set to go, right? Wrong, because you still have to find a dependable source for raw materials. In this article, we discuss conflict materials and how your organization can guard its supply chain from them.