Blog

3 Ways to Increase Your Upsell & Cross-Sell

August 31st by Owen Francis

A major part of making money in business is upselling and cross-selling products to a customer that needs them - effectively selling higher-end and higher quantities of products to a customer. Here are three ways to increase upsell and cross-sell...

4 Ideas to Improve Your Store Location Strategy

August 31st by Owen Francis

The location of a business can be a major deciding factor in determining whether it sinks or floats. But choosing a location goes beyond just looking at the area and hoping that customers come in and spend their money with you...

Nine Key Factors for Opening a New Branch

June 6th by Jeff Winsper

Originally seen in the June issue of Power Equipment Trade Magazine The decision to open a new branch can seem daunting, but it doesn’t have to be. Here are nine factors to consider.

Numbers don’t lie – The more you know, the more certain you can be

June 1st by Dennis Dow

Everywhere you turn lately, there’s uncertainty. There’s a story, a contradictory story, a third-party viewpoint that seems to be out of left-field, all competing for your attention and all asking for action. 

How to win over Millennials

May 17th by Dennis Dow

As seen in the May 2017 issue of Outdoor Power Equipment Magazine Everyone likes to win. An easy win, a tough win, a lucky win – it feels fantastic. When the stakes are high and the problem is complex, that win can be hundreds of times sweeter. 

For the OPE industry, put ‘Intelligent’ back into Business Intelligence

May 16th by Jeff Winsper

Corporations of all sizes spend a significant amount of money on Business Intelligence software (BI).  The business intelligence category is nearly $20B annually, according to Gartner Group industry analysts. And it seems there is plenty of tail wind to this sector for the foreseeable future. 

Siloes of data are slowing down growth in the OPE industry

May 15th by Jeff Winsper

It is not uncommon that any organization, or industry in general is challenged to integrate customer data.  It is especially more apparent with the OPE (Outdoor Power Equipment) industry due to the independently owned dealer network on “Main street.”

How To Capture a 360° View of Customers

January 26th by Jeff Winsper

Original Equipment Manufacturers (OEMs) that rely on independent dealers as their sole point of trade are often challenged to have a true understanding of the ultimate end-user universe. This is mostly caused by a lack of data collection at the point of sale at the dealer, who then would provide access for the manufacturer. 

Opportunity lurks where technology does not fear to tread

January 9th by Dennis Dow

How data, insights, and technological platforms lead Equipment distributors to have the right people pushing the right product to the right places at the right time for the right customers. This article appeared in the January edition of CED. You can check out the original article here.

Customer success with the analytical outdoor power equipment platform

November 20th by Dennis Dow

A lizard would make a terrible paperweight. Placing one on a stack of notes with the intent of it staying put and weighing them down would immediately yield disappointment. Conversely, a rock would make a terrible lizard.