Blog

How AI Will Improve Reach-Out Campaigns

December 5th by Black Ink Team

Here’s why adding machine intelligence to the sales process is a good idea.

Sales Techniques for Powersports Dealers Targeting Newer, Younger Riders

December 5th by Black Ink Team

Just like how a new rider may need a couple of lessons before they are ready to hit the open road, you may need a couple of these tips before you can take full advantage of new marketing technology.

Why CRM is Critical for 'Growing the Pros'

December 5th by Black Ink Team

Professionals are a small but important part of a power equipment supply company’s business - here’s how you can use CRM to find more of them.

Pros & Cons for Direct and Indirect Distribution

December 5th by Black Ink Team

How you store your product and transport it to your customer has an effect on your business as a whole. Read this article to find out how.

How CRM Can Improve Supply Chain Relationships

November 6th by Black Ink Team

Like oil on a chainsaw chain, CRM makes things operate more smoothly. Here’s what that means for supply chain managers.

Boosting Brand Marketing Creativity and Effectiveness with CRM

November 6th by Black Ink Team

Here’s how with CRM you can dive into data about your past marketing efforts, analyze your customer base, and improve the appeal of the creative elements of your ad campaigns.

3 Ways CRM Simplifies Lead Management

November 6th by Black Ink Team

If you want to convert more of your leads, nurture leads more effectively, and build your lead database here is how CRM can help.

7 Technology Trends Set to Revolutionize Distribution Centers

November 6th by Black Ink Team

Distribution centers are levels of magnitude more complex than warehouses, and with new technologies they are going to get even more complex. Here’s what that means for the logistics landscape.

How Sales Software Tools Make It Easier to Analyze Customer Journeys

October 2nd by Black Ink Team

Different conversion techniques work differently for different customers. Here’s how you can line up prospective new customers with the techniques that are most likely to influence them, by using CRM.

How Geo-Mapping Can Be Used to Drive OPE Customer Engagements

October 2nd by Black Ink Team

Retail managers can strategize better and faster when they have appropriate information that’s being displayed on a map. Here we take a look at what that means for OPE dealers.