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Black Ink Technologies' EyeOn suite is a sales and marketing platform designed for organizations who sell whole goods via distributors and dealers. It consists of three separate web-based programs (EyeOn: Advanced, EyeOn: Dealer, and EyeOn: Customer). All of the data in these programs is interconnected, meaning there is no need to manually transfer records between them. Sales managers can use EyeOn: Advanced to strategize new marketing campaigns, regional sales managers can use EyeOn: Dealer to study dealer performance, and sales associates can use EyeOn: Customer to review and add to comprehensive reports detailing their relationships with customers - but these are only a few examples of how EyeOn can benefit your organization, and there is so much more.

 

EyeOn: Advanced has an interface with a four-panel layout. Each of the panels is customizable; users can manipulate and filter maps, graphs, or tables which help them to discover trends and insights. Sales territories can be overlaid onto the Geo-Map, custom KPI's can enhance the analysis, and the tables can leverage aggregated registration data. A user's report can be saved for future, repeat viewing. To view your data in the ways that EyeOn: Advanced can present it to you in seconds, you would need multiple data manipulation programs and have to spend valuable time loading the data into them each separately.

 

EyeOn: Dealer is a database of accounts that correspond to the dealers an organization has (and wants to have). Contact information, purchase order history, meeting notes (and more) gets saved to each dealer's account. With the use of filters, users can target dealers based on yearly revenue, models bought/sold, and geographic location (among other factors). Parent/children relationships between dealers and sub-dealers can be assigned. Thanks to registration data being aggregated into unique customer data nightly, a sales representative’s progress towards goals can be tracked every day. With EyeOn: Dealer, all of the information your sales reps need to check up on before meeting a dealer in person will be available in one place.

 

EyeOn: Customer is similar to Dealer, but rather than dealers it is a database of customers. Whenever a new product registration gets added, the system checks if the customer's information matches any existing one. As in Dealer, users can create lists based on filtering. Custom callouts, such as loyalty program use-codes, can be added to customer's accounts to make distinguishing them quicker and easier. Identifying cross-selling opportunities is a breeze with EyeOn: Customer, since it is possible for users to search for customers who have bought certain products but have not bought certain other products.

 

Organizations who have large distribution networks consisting of many dealers spread across wide regions need a tool like EyeOn, because utilizing many different approaches is necessary for selling products in that way. What works for one dealer may not work for another, and it is handy to have a tool keeping track of everything for you. EyeOn will help you sell smarter and faster.