How AI Will Improve Reach-Out Campaigns
by Black Ink Team
Artificial intelligence improves marketing campaigns by eliminating manual work, maximizing lead qualification accuracy, and enhancing the effectiveness of lead nurturing processes. Especially when your company has adopted account-based marketing, outbound sales can involve many menial and repetitive tasks, for example sending personalized emails and updating CRM with new information. Thanks to intuitive AI and machine learning, however, marketing automation programs can not only generate massive mailing lists by themselves, they can also produce customized promotional materials for each individual customer.
For going after customers at the top of the sales funnel, data accuracy can make all the difference – making a good first impression is important, after all, and even just getting a customer’s name wrong can make you seem incompetent. Furthermore, time is of the essence when trying to lockdown these customers’ business, since some folks are not looking for the best deal but rather the quickest solution to their problem, so therefore they may decide to go with a competitor simply because they respond faster. Marketing automation can solve this problem by catching mistakes and reminding you with custom alerts.
Having AI factcheck your lead lists helps provide your sales team with the best information, and enabling them with certain tools allows them to set up systems that answer customer’s questions automatically. Marketing AI is a massive timesaver. After a prospect has been converted into a loyal customer, the benefit of having marketing AI does not stop there. For example, thanks to having the serial numbers for their product on file, a representative can be automatically alerted whenever a customer brings their product in for service.
In addition to helping salespeople with their day-to-day customer interactions, AI can also help people in sales/marketing management roles make decisions. The turnaround for the data analysis that goes into discovering actionable marketing insights is reduced dramatically, as advanced marketing programs are able to calculate things such as marketing ROI and key performance indicators (KPIs) on their own. As proverbial icing on the cake, procedurally-generated data visualizations make it easier for managers to digest information and make strategic decisions.