Black Ink Technologies,Black Ink Tech,social media marketing campaigns,social media marketing,social media advertising,social media effectiveness,influencer marketing,influencer advertising,target audiences,brand awareness,customer engagement,customer demographics,customer profiles,customer relationship management,CRM analysis,CRM software,CRM database,Facebook ads,Twitter ads,Instagram ads,blog posts

It may be problematic because it causes your workforce to get distracted, but social media is an excellent tool for increasing brand awareness. You can also use it to learn about your customers. When planned well, a social media marketing campaign can cost little and lead to huge gains. However, choosing the right target audience and the right content to show them requires accurate analysis, which can be difficult to attain. That’s where CRM comes in, which will be explained below.

 

“90% of all marketers [who responded] indicated that their social media efforts have generated more exposure for their businesses,” according to a HubSpot survey. Furthermore, “at least 61% of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings.” In the future, advertising execs won’t be bragging about ads that they got placed in primetime slots or billboards they secured in busy locations – they’ll be bragging about how many likes, followers, and shares they get.

 

Black Ink Technologies,Black Ink Tech,social media marketing campaigns,social media marketing,social media advertising,social media effectiveness,customer demographics,CRM database analysis,social media marketing analysis,customer profiles,bar graph

Assuming that your company has previously implemented and populated a CRM software, you now have a database providing you with searchable information on all of your customers. This digital asset can be used to predict which parameters (demographics such as age, gender, location, etc.) would be best to use when placing ads on social media, and it can also be used to judge what topics/trends you should leverage to make your content (tweets, FB posts, blogs, etc.) more engaging.

 

Here’s how:

 

Doing analysis on your CRM database to determine the age range and gender ratio of your existing customers is a great place to start, when trying to improve your social media effectiveness, because basing your guess (as to who your future customers are going to be) on who your existing customers are is a very logical way to go. After all, your customers will probably only change if/when your product changes.

 

Social media can be effectively used to get more people interested in your company and to learn more about your existing customers. To do so, however, you must first collect the right information. If you have a CRM platform, and your company uses it diligently to compile information on your customers and sales, then you already have all of the information you need – and after you place your ads, you’ll be able to track new customers using your CRM, and therefore be able to evaluate your ROI.

 

Lots of companies utilize social media to build brand awareness and maintain customer relationships, which unfortunately means that one has to perform extra well in order to stand out. If you have a CRM database, you can use it to boost your social media effectiveness. All you need to do, to finetune your content and strategy, is analyze your existing customers’ demographics and habits and apply the insights you make.

 

If you liked this article, please share it!

 

Sources:

Hubspot, “The Ultimate List of Marketing Statistics”