Of the current capabilities to perform at the highest level, Marketing Technology, Reporting/Insight, and Omni-Channel execution lag behind all others.

When these are overlaid with their top priorities, marketers choose to keep the brand relevant to its customers by improving infrastructure and omni-channel execution capabilities.

Soft skills such as leadership and C-level relationship management are considered strengths, but not a priority heading into 2016.

How To Capture a 360° View of Customers