C-Level 2016 Marketing Study: Capabilities
by Jeff Winsper
Of the current capabilities to perform at the highest level, Marketing Technology, Reporting/Insight, and Omni-Channel execution lag behind all others.
When these are overlaid with their top priorities, marketers choose to keep the brand relevant to its customers by improving infrastructure and omni-channel execution capabilities.
Soft skills such as leadership and C-level relationship management are considered strengths, but not a priority heading into 2016.