EyeOn Suite Feature Highlight: Marriage of Data
by Black Ink Team
Keeping track of sales-in and sales-through data all in the same platform (as opposed to housing it in separate databases) lets you see a fuller picture of the sales for your product. In addition to easily measuring the health of each dealer/distributor your network consists of, once you and your partners start using the EyeOn suite you can quickly migrate information to promote good decision-making.
Shelf-time, profit-per-day, and other retail trends can provide manufacturers and distributors with powerful insights – but they must be able to analyze the performance of multiple locations at once. Different organizations rarely follow the same practices when it comes to recordkeeping and transferring large files is time-consuming. A single data warehousing solution removes these two obstacles.
When onboarding new dealers, distributors can use EyeOn’s built-in visualization and report generating tools to make presentations that show how well the product would sell in their area (dealer profiles enriched with census data make it possible to match existing dealers with new ones). Manufacturers can tap into the ultimate registration database to track service tickets, the frequency of which can help put a spotlight on potential product issues. The same resource can be used by dealers to predict times for next-purchase.